Authentic Marketing in Social Media – Paying People to Seed Comments – Trust

In media such as prints, TV ads, consumers will understand and recognise that these are all paid advertisement and they are perfectly fine with that. After all, this fact is known from the outset.

However what if this is not known from the outside? A trend that I see, from conversations with friends, clients and agencies is the notion of seeding conversations in Social Media. For example, firms employ (and pay of course) individuals to post comments on blogs, forums and such as to create a favourable image for the product and hope that it will generate more traffic and of course generate leads.

Is this right? I don’t know – Well for me, I hate to read comments that are not genuine especially if I found out later that this was a paid post or comment – some one who is employed by the company in question. I would lose credibility in the site or for that matter the product – trust is built in incremental steps but once lost, it falls exponentially – isn’t trust (and candidness) the bedrock of social media? Trust is one of the antecedents (drivers) of Word of Mouth (WOM).

From a marketer’s stand point, sure WOM is something they wish to achieve i.e. a result, by seeding comments, would one lose that trust if found out?

But I can understand from the agencies’s point of view is that it generates discussion in the comments section. Afterall social media is interaction and its success stems from conversations.

What are your views, I’m keen to hear them out.

Social Media humanizes your brand?

I think so! But do you think firms are more concerned about "negative comments"?

You bet! Of course that really depends on how the interaction is conversed online. Social media gives business the opportunity never befper to access consumers honest and candid feedback

You bet! of course that depends on how you interaction and converse online. Social media gives firms the opportunity never before to access consumer’s candid feedback and of course business are given the opportunity to respond and relate back to the consumers.

The "problem" I see though is that a significant number of companies still treat social media as a channel for sales. Firms should think beyong that and use social media as a means to better interact with their customers and garner feedback.

Though I have heard is that firms seem to be only concern about one major point - what if someone gave us a really bad feedback? Can we delete bad comments?, etc, etc. Fixating on negativity.

If you think about it, businesses should really be asking how they are going to engage with their consumer? Social Media did not invent critisicm. Businesses have always dealth with complaints via phone calls, email, face to face. So how different is this? 

The Ultimate Guide for Top Internet Marketing Products Exposed

The World Wide Web is filled with a lot of things. But as an Internet Marketer, you should be more particular about your competitors. Everybody wants to have a piece of the action. Everyone wants a share of the market. Obviously if you are not competitive enough you won't be earning much.

Like everything in life in order for it to have your online business succeed you have to invest in it. The basics would be a good domain name, web hosting and a marketing strategy. If you choose well in these aspects, your business could reach great heights.

Not all Domains and Hosting Providers are the same. It is necessary that you get the most reliable web host in order to provide continuous service to your customers. When choosing a web hosting service and domain, be sure to go for a server that can handle your security and expected traffic in the long run.

A good Online Marketing Strategy, on the other hand, could take your business to the top of search engine results for optimum target visits. Being on the top position would drive unique visits to your site, which could translate into sales in the immediate future. 

Your choice of Online Advertising Strategy would put your website in key places of the internet for maximum profits. Advertising is a way to reach out to potential customers. If your ads are on the right spot, you'll get an assurance of reaching your sales quota for the day. 

There are many online marketing products and packages available today to help you in promoting your online business. The problem now is in choosing which one would work for you best. But how would you know that if everybody else says that their marketing product or strategy would work like magic on your business? There's only one sure way to go about it - by consulting authentic customer reviews. 

With a portal that can provide first-hand, accurate information about a certain marketing product that's currently circulating over the internet, you would be able to come up with the best choice for your business. This portal is powered by consumers themselves. Customers, users, or subscribers of a certain online marketing, advertising, or hosting package are then encouraged to add their reviews, recommendations, and feedback - both positive and negative - about their experiences in any of the marketing packages and strategies they have availed of. These would then serve as a guide for everyone, including professionals and novice internet marketers. If there is a new online marketing product recently released, consult customer reviews first before buying it for your own use. This way, you would know if the product could really help you or not.