For years now I have been trying to introduce the idea of social media to my boss who practices very traditional marketing strategies. I think I am geting closer but there's still a lot of convincing to do.
Here are just some pointers on some social media techniques I put in place:
- Use tools (e.g. Facebook, Twitter etc) to better engage your customers, and these are just tools. Social Media marketing is a strategy in itself.
- Nothing will replace a face to face meeting – not even Social Media marketing.
- Markets are getting smarter – you listen to the customers – and there is also alot of unhappy customers out there. You can get an anti-your company blog. But hey which company doesnt want to listen to those unhappy customers. On the contrary these companies give you a chance to better improve yourself.
- Use Social Media to understand the customer and give it to them better. They use Social Media tools to listen to the conversation about the company in real time.
- Companies should embrace the opportunities Social Media entails – think beyond the unhappy customers, on the contrary convert those unhappy ones to happy one and they will be your evangelists.
- Listening is one thing, participating is another. Its very important to listen first and understand first and then response especially in this fast paced world we live in now.
- Large companies especially cant afford to sit on the sideline, have to get in now before you get left behind especially now that a growing number of customers are spending a fair portion of their time online.
- Social Media gives you untapped opportunities and allows you to listen in to conversations about your brand and as a result allow to you understand where you stand, how you can improve and as such deliver better value.
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