I am trying to develop some online marketing strategies for this new financial year. I have listed below here some online marketing decisions that we have to make for this year. They are as follows:
- The best way to engage our customers and to be more relevant to them.
- How to maximise "behavioral targerting" in direct marketing/email marketing, search and social networking efforts.
- What is the budget or ratio budget contribution for online media such as affliate marketing programs.
- The best way to leverage social media.
- What are some of the other emerging technologies to include in our online marketing plan.
- Best methods to measure sales and movements, proving it's ROI.
- How much of the other offline marketing budget should be shifted/moved to online marketing plan.
So do share with us your thoughts. Which of these do you think is the most important and what other online marketing decisions do you feel that we need to consider for this financial year.
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